01 · Sod delivery and installation
Sunshine Sod
An AI receptionist answers every call before and after hours, and Sunshine Sod now books 3 to 4 new leads a day while the crew sleeps.
Southwest FloridaSince 2026Visit site ↗
- 3–4
- New leads a day from the AI receptionist
- Before and after hours
- 90+
- New leads a month that used to go to voicemail
- At 3 a day, 30 days
- $10k+
- Lifetime value of each new customer
- Per lead won

Leads while they sleep
The calls that come in at 6 a.m. and 8 p.m. used to be lost. Now every one is answered on the first ring, qualified, and waiting for the team when they start the day.
Every call gets a real conversation
The receptionist asks what a good dispatcher would: where the property is, how much sod, which variety, delivery only or installed, and when. The team calls back with a quote instead of a voicemail.
The math on one lead
A new lawn, follow-up orders, plugs and patches, referrals to neighbors. A single sod customer is worth $10,000 or more over time, so a few extra answered calls a day is a different business by the end of a year.
A website and reviews that match the work
Homeowners who search find a site that shows real installs and asks for the call, and a steady stream of fresh Google reviews that make them pick Sunshine Sod over the next result.
Before
Sunshine Sod is a family-owned sod supplier delivering and installing St. Augustine, Bahia, and Zoysia across Florida. Sod work starts at sunrise, and homeowners call when they get home from work. That left the phone ringing when nobody could pick up: early mornings, evenings, and weekends. Every one of those calls was a homeowner ready to plan a lawn, and most of them called the next supplier on the list.
What we set up
- Took over the website: delivery, installation, sod variety, and project pages built to turn visitors into calls and quote requests
- AI receptionist on the main line that answers before and after business hours
- Captures the caller's name, address, sod type, square footage, and timeline, then hands the lead to the team
- Phone system rebuilt so no call goes unanswered or ends in voicemail
- Review request process that turns finished lawns into Google reviews




